Brand creation and visualisation


Price: $1.00

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Course description

What is brand building? What does an artist’s brand consist of, and how can you build your own brand? How do you visualise your music and artistry, and how do you maintain your own brand as an artist?

The Rhythm Academy’s ‘Brand Creation and Visualisation’ course focuses on brand building from an artist’s perspective. If you are an artist making music or wanting to build a career in the music industry, apply for the course to develop your own artist brand! The course is taught by manager and entrepreneur Katja Vauhkonen.

Course contents

The course covers the meaning of branding in the music industry, what constitutes an artist’s brand, and how to crystallise it both verbally and visually. The training will include examples of artist branding to illustrate the characteristics of a successfully built brand.

During the course, the participants will create a personal branding plan that summarises their skills, competencies and the factors that make them stand out. The plan should also include a visual presentation of the brand identity, for example in the form of a mood board. The purpose of the plan is to condense the essence and objectives of one’s work and to consolidate the key characteristics of an artist’s brand to support the students in marketing their own skills. The course instructor will provide feedback on the students’ branding plans.


The aim of the course is to help the participants to understand the importance of branding in building a goal-oriented career in the music industry, and to support them in developing their own brand in the desired direction. A concrete branding plan will help participants to identify their strengths and their distinguishing factors, which will enable them to better market their work and skills in the future.

Course delivery

The course is aimed at anyone living in Southern Ostrobothnia and working in the music industry. No prior basic training is required. The content is specifically aimed at artists and music makers.

The course comprises self-study video materials and interactive Zoom meetings, where the participants can network with each other and interact with the course instructor. The learning materials will be published on the Rhythmic Academy online platform at The course schedule can be found on the right-hand side of this page.

The course is free of charge in the pilot phase, and it is primarily aimed at people living in Southern Ostrobothnia. As this course is a part of a project funded by the European Social Fund (ESF), participants are required to fill in monitoring information and feedback forms related to ESF projects.


Register on the Rhythm Academy website. Once you are logged in, fill in the application form by clicking on the ‘Submit application’ button on the selected course description page. Students admitted to the course will be granted access to pre-recorded course material, as well as interactive Zoom lectures. The course material will be available to students for a limited period of time.

Selection criteria

During the selection phase, particular attention is paid to the applicants’ motivation and interest in the field. After the application deadline, the selected applicants will be informed personally by e-mail and sent further instructions on how to proceed.




Katja Vauhkonen

Manager, entrepreneur

Katja Vauhkonen’s career in the music industry started in 2005 at Sony Music Finland, where she was responsible for the marketing and promotion of Finnish artists. In 2016, she started as an artist manager at Fullsteam Management and label manager at Fullsteam Records. After seven years at Fullsteam she now runs her own business, the K. Vauhkosen Musiikit ja Meiningit, established in 2021 and managing bands such as Stam1na, Stoned Statues and Block of Flats. Besides her own business, she also works part-time as executive director at the IndieCo ry association.