Is your goal to have a career as an artist releasing your own music? Are you aware of what kind of artist you are? Do you need support in creating your own music? Can you bring out your personality in your music? Can you lead your own actions? Do you know all the things that need to be considered when starting an artist career? Do your singing and performance skills still need refinement?
NO WORRIES! Come to the Rhythm Institute’s ARTIST DEPOT to fix the situation!
Artist Depot 2025 is a year-long coaching program for individuals or groups aiming to work as artists and release their own music. Artist Depot offers professional coaching for those who want to actively advance their careers. The coaching takes place primarily in small groups, taking into account the individual needs and situations of the participants. The group meets 1-2 times a month, both remotely and in-person.
Course Content
- Artist Brand Development
- Who am I?
- Angle to your own work, how your personality reflects in your musical content. What kind of artist am I/ who else plays in the same league?
- What is my story?
- Creating and Producing Your Own Music
- How do my hit songs come to life?
- Songwriting: my own writing vs. co-writing
- Career Planning and Networking
- What paths are available, who should you know, who does what in the music industry, which players are involved in different stages of the production chain?
- Artist finances and music industry entrepreneurship
- Marketing and Promotion
- Getting the basics right
- Visual image and artist’s story
- Creating your own artist portfolio
- Strengthening Vocal Technique and Performance Skills
- What do you sound like?
- What is your style of performing?
- Confidence in your craft
- Self-Leadership Skills
- Skills for achieving goals and getting things done
- Self-awareness and its development
- Time management and stress control
The Artist Depot requires the following from participants:
- Motivation and commitment to developing your career
- Time and effort to advance your career
- Financial resources to take the next steps in your career (e.g., producing a song)
- Initiative and an entrepreneurial attitude, as required by the industry
Instructors
- Marja Kokko – Managing Director, Kaiku Entertainment
- Jonas Olsson – Producer, Songwriter, Isolla Music
- Osku Ketola – Artist, Songwriter, Coach
- Satumaa Veikkola – Musician, Certified CVT Vocal Teacher, Executive Director of Rhythm Institute
At the end of the course, you will:
- Have a clear picture of yourself as an artist
- Understand the current music business landscape in Finland
- Have a realistic view of the career path that suits you best
- Master the basics of vocal and performance techniques
- Have better self-leadership skills
- Have more confidence in your singing and performance abilities
- Master the necessary skills for marketing yourself
- Have your own marketing portfolio ready to conquer the music market
The coaching is free for participants, but the course may incur costs for the participants, such as travel and accommodation expenses. Additionally, any funds required to promote your career (e.g., producing a song) will be self-funded. The coaching program is funded by the Cluster Project, co-financed by the European Union. The project is supported by the City of Seinäjoki, the Kuortane Savings Bank Foundation, South-Eastern Finland University of Applied Sciences, and Rhythm Institute.
Application Instructions
Register on the Rytmiakatemia website. Once logged in, you can fill out the application form via the “Submit Application” button. The Artist Depot 2025 coaching group will select around 8-10 promising participants or groups based on applications. The application deadline is Sunday, December 15, 2024. Applicants will be contacted, and the selection will be announced via email by December 31, 2024.
Course Implementation and Schedule
The training will be held primarily remotely via the Rytmiakatemia platform, but the program includes 4-5 in-person meetings throughout the year at various locations in Finland.
The training starts during the MARS Festival on February 12, 2025, at Rytmikorjaamo in Seinäjoki. For more information: https://marsfestivaali.fi
Note: When you register for the coaching program, you commit to the provisional schedule (see schedule section). We expect all participants to be present on these dates. Please consider this when applying for the program. The program also includes separate one-on-one and/or group meetings, the schedules for which will be arranged individually.
Some in-person meeting locations will be confirmed once the group composition is finalized.
For more information on the training: Osku Ketola
osku@rytmi-instituutti.fi
